Flow Hive Companion
Flow Hive Companion is a two-part experience designed for new urban beekeepers, helping them assess if they are ready for a hive and then maintain healthy forage around it. The project focuses on reducing early hive failure by guiding users through suitability checks, forage education, and ongoing space management with the help of a friendly mascot, Buzzy.
User Research
Defined a primary persona (Anthony) and mapped pain points across pre-purchase anxiety, local regulations, and forage uncertainty that new beekeepers face.
Journey Mapping
Built end-to-end flows for both the web-based readiness check and the mobile app ecosystem, ensuring a seamless transition from consideration to active beekeeping.
Design & Prototyping
Created a Figma-led prototype shaped through a human-centered design lens, using Miro for mapping flows and Adobe Creative Suite for visual assets and Buzzy illustrations.
Iterative Validation
Evolved from low-fidelity flows to interactive high-fidelity screens, validating clarity and usefulness through feedback cycles with potential users.
Buzzy Health Dashboard
A personalized dashboard that highlights immediate tasks tied to Buzzy's health, helping keepers stay on top of hive care with clear visual cues and actionable reminders.
AR Plant Scanner
Point your camera at any plant to get instant identification and bee-safety guidance. The scanner overlays detection results in real space, making forage discovery intuitive.
Community Forage Map
Discover nearby Flow keepers and coordinate forage coverage. The heatmap surfaces gaps around your hive so the community can fill them together for healthier bees.
Curious about the design?
Explore the full prototype and design system.
View in Figma