SHaRP is Dillon Consulting's Salmon Habitat Restoration Program, supporting habitat restoration for salmon and other aquatic wildlife for the City of Surrey. As Marketing & Media Team Lead, I translate field work into public-facing stories through short-form video, photography, event campaigns, posters, and community activations. I lead a core team of five that scales to 15 for larger campaigns and events. Since joining, SHaRP's social following has increased by 20%, while average monthly views have reached 60,000—approximately 37% higher than the previous year.
Impact
60K
Monthly views
+37%
Year-over-year views
+20%
Social following
01
Plan the Story
Turn program priorities, upcoming restoration work, and events into a clear coverage plan with an audience and takeaway for each piece.
02
Capture the Field
Photograph and film the team in action, focusing on people, restoration details, progress, and moments that make the work understandable.
03
Direct & Produce
Assign coverage, guide the team, edit reels, build photo stories, and design promotional material with one consistent narrative.
04
Publish & Learn
Package content for social and event promotion, then use reach and audience growth to strengthen the next production cycle.
SHaRP's visual identity combines an unmistakable salmon yellow with aquatic teals, grounded slate, and deeper river tones. The page uses the brighter colours as signals and the darker tones for readable, calm structure.
Core Palette
Salmon Yellow
#FFC80B
Water Teal
#66C3B9
Field Slate
#70787E
River Blue
#2C7398
Stream Mist
#A1D1D6
Deep Current
#25355A
Yellow carries the recognizable salmon mark and key moments of emphasis. Teal and blue connect the system to water and habitat, while slate and navy provide contrast for longer-form reading.
Content Principles
Action over abstraction
Lead with real restoration activity, visible progress, and the details that show what habitat work looks like on the ground.
The team is the story
Center the people doing the work so audiences can connect with the program before they need to understand every technical detail.
Every event has a journey
Connect the promotional poster, social reminder, live coverage, and event recap so each touchpoint moves the same story forward.
A system that works in the field
Use simple briefs and repeatable formats so a team that grows from five to 15 can still create clear, consistent work.
Environmental communications work when technical value becomes personally legible. Each format has a specific role in moving people from awareness to participation.
01
Make Technical Work Legible
Before-and-after context, close-up field details, and plain-language captions make restoration work easier to understand without flattening its importance.
02
Use Reels as the Entry Point
Short-form video creates the fastest route into the program: movement earns attention, while captions and sequencing provide the educational layer.
03
Treat Events as Campaigns
An event is more than one day. Promotion builds anticipation, live content creates immediacy, and recap material extends its value afterward.
04
Design for a Growing Team
Clear roles, shot priorities, and review checkpoints let more contributors participate without losing quality or the central message.
Short-Form Field Stories
Reels turn active restoration work into concise stories with a clear beginning, point of interest, and takeaway. They are designed to earn attention first, then make the environmental value easy to follow.
Short-form reel · Field work in action · 00:56Event Campaigns & Posters
Promotional posters establish the key event information and visual hook, while supporting social posts and reminders create a consistent path from discovery to attendance.
Community picnic campaign · Fleetwood Park
Field Photography & Team Storytelling
Action photography documents both the environmental work and the people behind it. Individual frames support timely posts, while curated collages create broader team and project narratives.
Crew coverage · Field team at work
Community Events & Earned Media
I lead media coverage for events SHaRP hosts or joins, coordinating contributors on-site and shaping the recap afterward. Surrey Now-Leader's World Fish Migration Day coverage extended that community story beyond SHaRP's owned channels.
Community outreach + Surrey Now-Leader coverage · 2026
A current selection spanning field video, crew photography, public-education creative, event promotion, and community outreach. Together, the pieces show how SHaRP's technical and community work becomes accessible public storytelling.
Field reel · Restoration work in motion
Field photography · Team in action
Crew photography · Field team at work
Educational campaign · Water Quality Wednesday
Event campaign · Fleetwood Park picnic
Community activation · World Fish Migration Day
Community outreach · Wild Salmon Day 2026
Want the story behind the work?
Let's talk about content, community, or leading creative teams in the field.